Geogrotesque is a sans serif typeface family created in 2008. It has since grown to become a classic of the square genre. Coming up with a version of Geogrotesque is always a challenge, and making a slab is no exception as the structure of the letters need to be substantially modified. When creating a slab or serif version from a sans, the challenge is to achieve a fully recognizable font that works as part of the existing family. We wanted the font to be credible and not to become a caricature of itself...

Geogrotesque is a sans serif typeface family created in 2008. It has since grown to become a classic of the square genre. Coming up with a version of Geogrotesque is always a challenge, and making a slab is no exception as the structure of the letters need to be substantially modified. When creating a slab or serif version from a sans, the challenge is to achieve a fully recognizable font that works as part of the existing family. We wanted the font to be credible and not to become a caricature of itself. The font had to communicate the essence of Geogrotesque, to be perceived as an extension that would add new attributes without removing or overlapping the existing ones. In short, the key was to expand the visual vocabulary to convey the same message in a different way.  

 

Comparison between the original Geogrotesque and the new Slab.

 

The slab process does not simply involve adding serifs. When you incorporate serifs the visual width of each letter changes, some letters become wider, others narrower. All the relationships change and therefore one must try to compensate for this. For example: the H is wider than the O, a problem that has various solutions (to try a narrower H, or a wider O, for instance). As Geogrotesque is already a subtly condensed typeface, we decided to widen the O in order to preserve the general visual proportions.

 

Details of the serif height variations and the redraw curves on some letters.

 

The Slab genre, arguably has the loudest voice. Also known as Egyptian, fonts like this have some quirks that make their design particularly intricate. Although these kind of geometric slabs usually have minimal variation in stroke width (with a similar contrast to the sans typefaces), they also have a very heavy serif (thick, block-like serif). The combination of these factors leaves limited space as the letters gain weight, therefore countless ink traps and optical corrections are required.  

 

 

The first image is Antique, taken from Vincent Figgins Type Specimens 1801 and 1815 (Facsimile). London: Printing Historical Society, 1967. The image below shows Memphis from Specimen Book of Linotype Faces. Brooklyn, NY: Mergenthaler Linotype, 1939.

 

In addition to the serifs, the terminals are another distinctive element. Deciding where to put the terminals has been no easy task. What looks good in one letter can be totally dissonant in another or could considerably change the texture of the text. As a reference we used historical classics like Antique, possibly the first geometric slab typeface with low contrast, and Memphis. We have employed a flexible and pragmatic approach, without ever losing sight of the objective to recognize Geogrotesque in the final outcome.  

 

When creating a slab or serif version from a sans, the challenge is to achieve a fully recognizable font that works as part of the existing family.

 

Geogrotesque Slab transmits the same attributes as the sans version. The new font remains clean and tech with a human touch yet provides a new security, confidence and firmness. Nevertheless, it maintains its closeness without getting too serious or solemn. The result is a multipurpose family especially suitable for magazines, brochures, branding and any intermediate length text. Above all, Geogrotesque Slab is the ideal companion of the original Geogrotesque. 

 

A sample of the subtly different personalities of both Geogrotesque.

 

The type family consist of 14 styles 7 weights (Thin, UltraLight, Light, Regular, Medium, SemiBold and Bold) plus italics. It is available for desktop and WebFont and includes ligatures, tabular figures, fractions, numerators, denominators, superiors and inferiors with support for Central and Eastern European languages.

 

 

View Geogrotesque Slab

 

We are happy to announce that we are now on Fontstand, a new way of licensing fonts. Fontstand is a macOS and iOS app that allows you to try fonts for free or rent them by the month for just a fraction of the regular price. We think that following the same path you will reach only the same destination, for that reason Fontstand and its vision look like a turning point. We are honored of being part of this group of independent type foundries trying to rethink the font licensing. Now you can find some of the most popular families from Emtype on the app...

We are happy to announce that we are now on Fontstand, a new way of licensing fonts. Fontstand is a macOS and iOS app that allows you to try fonts for free or rent them by the month for just a fraction of the regular price. We think that following the same path you will reach only the same destination, for that reason Fontstand and its vision look like a turning point. We are honored of being part of this group of independent type foundries trying to rethink the font licensing. Now you can find some of the most popular families from Emtype on the app.

 

Visit Fontstand

 

A ‘relato' (short story in Spanish) is a written piece in narrative form that does not have enough pages to be considered a novel and so few to be defined as a traditional tale. We liked the idea of creating a typeface for medium length texts. It gave us the chance to create a more personal font and released us from the burden of traditional text types. The first Relato sketches were made in late 2003, the idea was to make an individual type with unique features, reflecting a human quality while respecting the characteristics of the text typefaces...

A ‘relato' (short story in Spanish) is a written piece in narrative form that does not have enough pages to be considered a novel and so few to be defined as a traditional tale. We liked the idea of creating a typeface for medium length texts. It gave us the chance to create a more personal font and released us from the burden of traditional text types. The first Relato sketches were made in late 2003, the idea was to make an individual type with unique features, reflecting a human quality while respecting the characteristics of the text typefaces. The purpose here was to make neither a font with a Latin feel, nor one with the coldness of a clean and austere language. Relato has little contrast and a muscular structure which favors its use in texts. In display sizes, it has a lot of details that gives it personality. The formal principle of the serif, the variety of terminal, and the combinations of curves with semi straights give Relato a human flavor.

 

 

 

The serif of Relato are inspired by Albrecht Dürer model but have a slightly more elaborate structure, but as in the original model, all the cuts correspond to segments of circles.

 

Inspiration came from a variety of traditional calligraphic styles, such as lowercase inspired by the humanistic calligraphy and the uppercase in Renaissance Roman Capitals, especially in studies done by Albrecht Dürer circa 1510. It must be said that the proportions had to be balanced because the Dürer system is too artificial and lacks the sensitivity of the human eye. But even so, Relato has a decidedly contemporary look, due to it is also based on ideals about type design. 

 

A relato, short story in Spanish, is a written piece in narrative form that does not have enough pages to be considered a novel and so few to be defined as a traditional tale.

 

In text sizes the general proportions define the personality of the font, while in display sizes it is the terminal strokes, the serif that provides character. In this regard, Dürer studies also served as inspiration to build the serif palette. Although construction has a geometric origin, this is only anecdotal; the final result conveys certain informality rather than rationality. Although variety is one of the most remarkable qualities of this typeface, unity can be achieved even with disparate elements, different terminals and mixture of curves. This is essential to achieve a dynamic and lively font.

 

 

Terminal strokes palette to control the formal variety. Details of the letters.

 

Comparison between roman and italic.

 

The texture of Italic differs from the Roman as the construction is based on broken lines. Apart from its unique rhythm, the structure of the Italic does not reveal any special features at text sizes, however upon closer inspection some details appear (the broken lines being the most obvious). When used at display sizes there is a special dynamic with some aggressive and even spicy touches.

 

Contrast in the strokes joint.

 

The bold weights increase the contrast at the junction of the lines to improve legibility on small bodies and strengthen their personality in display sizes. As in Bohemia the weight difference is noticeable, but for the average reader it is hard to appreciate the subtle differences of weight. The contrast is a crucial factor, although there is very little difference between the horizontal and vertical lines (it is a typeface of low contrast) the area where the arc is born is highly contrasted and no black mass is formed (as in past century Dutch fonts). The weight increase was performed in a manual mode without using any automatism. This method control of the shape in a sensitive way, some areas fatten a lot and others perhaps just a little. 

 

 

Interpretation of Mona Lisa by Fernando Botero.

 

Something similar happens with the work of artist Fernando Botero. There seems to be a direct relationship between the way his characters are made and how bold is built. Botero does not fatten everything equally, but uses his sensitivity to keep some details stylized. So despite being fat, his characters do not look misshapen, they maintain the original essence. The Relato Serif family consists on Regular, Italic, Small Caps, Semibold and Bold. 

 

In 2016, more than ten years after its release, Relato Serif has been updated, it now supports Central and Eastern European languages, some characters were adjusted, Ligatures were added as well as Tabular Figures, Fractions, Numerators, Denominators, Superiors and Inferiors. 

 

View Relato

  

*This article was originally published in Spanish by this website in 2005.

BBox Guides is a very simple python tool that we developed for its use in RoboFont. It is quite useful to get the middle of the contours with precision, it works with the current glyph or with the selected contour. There is a clear panel with two buttons on it, by clicking on (+) a bounding box and center local guides appear for a selected contour or the whole current glyph if nothing is selected. Meanwhile, the (-) option remove all the local guides...

BBox Guides is a very simple python tool that we developed for its use in RoboFont. It is quite useful to get the middle of the contours with precision, it works with the current glyph or with the selected contour. There is a clear panel with two buttons on it, by clicking on (+) a bounding box and center local guides appear for a selected contour or the whole current glyph if nothing is selected. Meanwhile, the (-) option remove all the local guides. 

 

 

 

 

The script is provided as is (without warranties or any kind of support).

You can download it for free at GitHub, please see the link below, or you can install it directly in RoboFont with the Mechanic plugin. It has been so useful for us, we hope you will enjoy it!

 

BBox Guides   (Updated to RoboFont 3)

 

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